I actually talked to Ted J's daughter a few years ago, who runs the company, about all the new colors on the market. She mentioned that she hates the idea of it all, but they are going with the trend to help sell more reels.
Any fly shop can order a custom color like purple as long as they meet the minimum order. They make them because there is a demand for them. I like the traditional stuff but since reels like Nautilus do custom stuff people call in and complain Tibor wasn't doing it. So they did, now people question that... go figure. Keep in mind, Tibor could cease all fly reel production tomorrow and the company would still be fine, their reels are mearly a tiny blip of all the cool stuff they actually do.
Why not? Maybe I'm in the minority here but I dig purple reels. I don't see what the big deal is. With so many silver, black and gold reels as standard colors it nice to have the option to have something different.
The single most powerful concept in marketing is : "NEW."
"NEW" not only gets attention from people already in the market, but it is the biggest motivator in getting those NOT in the market to move into the market.
If you love Tibor Reels and have as many as you could ever use, another black or silver reel isn't going to get your attention. But, Purple is "NEW". Purple, itself, is of secondary importance. It's the "NEW" that commands attention.
AND - Even if you hate purple, the "NEW" will likely start the internal conversation "Well, if it were orange, I might could see buying another one..." Tibor already captured your attention with "NEW," and now you're bargaining with yourself over which color will make you add another reel to your collection when you weren't even in the market a few minutes earlier.