Always appreciate an ad campaign that's so successful... folks start believing all that stuff as though it were gospel....
Yes, they make a solid product - but for me I'd rather not be paying for all that advertising when I buy something...
Sorry to de-rail - here's what I've favored as a tackle box on my skiff for years now... It's nothing but a cheap Coleman 17qt cooler. Don't believe I've ever paid as much as $20 for one.. I add a carefully cut out vinyl grid work that fits exactly to the interior bottom of the box and I keep four Plano 3700 boxes (they take up around half the interior --and are changed out with additional boxes as needed) - along with ziplock bags for flies in plastic sleeves, as well as a few smaller plastic boxes (sinkers, leadheads, spoons, and one small box with poppers).
I was taught long ago that any cooler was by design much drier than almost any tackle box made... I add one other item, a bungee cord latch to keep the lid closed tightly... That gridwork in the bottom takes care of any slight amount of water intrusion by keeping those boxes and all other gear about 1/4 to 3/8" off the bottom..
One of the biggest hassles with being on the water day after day is keeping your gear dry - particularly on a skiff with no inner liner - and as a result very little in the way of storage compartments... The "tackle box" that I've just described really fills the need for me...