Agree it depends on location, plus water clarity. In Florida the fish are much more spooky than the Louisiana marsh, for example. Also depends on solunar feeding windows. Have had fish eat on the longest cast I could make and again nearly off the rod tip on quick shots. A quiet approach and reacting before they can spot you is the key.
Skitter Walks, Spooks, light jigs and flukes all work, but my Go-to red lure on spin is a 3/8-ounce weedless single hook Aqua Dream or the original Capt. Mike's spoon.
www.aquadreamliving.com The willow blade design makes less of a splash on entry and the weed guard sheds most crap in the water. In the colder months I often scale down to the 1/4-oz. size to match the bait. I do modify the rig by adding a 35-pound test stainless ball bearing swivel to reduce line twist.