Its cheap because the screen res is poor. It looks like it has the same resolution as a GO7. I have never seen this unit but if you want FMT, the product looks the best on the more capable screens.Interesting new unit released by Simrad. Seems like this might be the unit I have been waiting for. A 9 inch screen, with knobs, basic sonar, water depth, and temp for 600 bones. I tried an online chat with the Simrad folks re: the processor as it compares to other Simrad units, but he didnt have it. Why pay for all the side scan, down scan etc technology if all we really need it a basic chartplotter function for skinny water fishing. I am giong to but the chip and wait for them to arrive at WestMarine....i will give an update after that. Am I missing something or does this unit seem to fit the bill for FMT.