He has had that going since 2014 and I think Rick Pope of TFO was partnering with him in 2015 (Gary's booth was in TFO's booth in the 2015 iCast). But I don't know if Rick is still involved. I know a couple of years ago they were dumping inventory and had some good deals out there. But I don't know what the status of the company is right now.
I actually like the idea of cutting the prices in half and offering them company/mfg/factor direct to save people money. But what I see is one of the biggest challenges is people trying out rods to see and feel if they fit them and their casting and needs. Very hard to do that factory direct and that's where really good fly shops shows their value.We also discussed their fairly bold and controversial decision to cut their prices in half and sell direct rather than working through the traditional network of distributors, reps, and retail shops. I've lingered on the edge of the industry for most of my life, so that part was particularly interesting. My impression is mostly that the jury is still out on whether or not that approach "works" (and we'd probably need to define what we mean by "works" over a few drinks), but they still seem to be plenty busy.
Give a listen to the podcast that April Vokey did with Gary a few years ago. It's worthwhile just for the stories and history, but he also tells some of the saga that brought him from G. Loomis to EDGE / North Fork.