Mercury Marine Launches Repower Promotion

Discussion in 'Industry News' started by iMacattack, Sep 4, 2009.

  1. iMacattack

    iMacattack busy, too busy

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    Mercury Marine Launches Repower Promotion

    FOND DU LAC, Wis. (Sept. 4, 2009) – Mercury Marine has launched a retail promotion encouraging boat owners to upgrade their vessels with more fuel-efficient outboard engines and the latest control technology.

    Under the Trade Up America – Mercury Repower Sales Event, qualified Mercury engines sold in the United States from Sept. 3, 2009 through Oct. 31, 2009 are eligible for consumer rebates. Rebate amounts range from $300 to $1,000 per engine on specific FourStroke and OptiMax engines.

    “The benefits are two-fold: first, this promotion is designed to drive traffic into Mercury dealerships that will result in new engine sales and service department business,” said Randy Caruana, Mercury’s vice president of sales. “Second [ch9472] on a much larger scale [ch9472] it has the capacity to improve the overall customer boating experience with more reliable technology and the confidence afforded by a factory warranty.”

    Caruana said the timing of the promotion coincides with the period during which many boats will be winterized, so repowering can occur while the boats are already out of service.
    See an authorized Mercury Marine dealer for more information about the Trade Up America – Mercury Repower Sales Event.

    About Mercury Marine: Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $2 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury’s industry-leading brand portfolio includes Mercury and Mariner outboard engines; Mercury MerCruiser sterndrive and inboard packages; MotorGuide trolling motors; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.