I grew up on these things, and still love them to this day. Out of curiosity I read this article about one of the only 7 employees that know the secret recipe is leaving: http://finance.yahoo.com/news/English-Muffinmaker-guards-apf-338811747.html?x=0 Then I read this part, and found out why he's leaving: The Thomas' brand is owned by Mexican food conglomerate Grupo Bimbo SAB. Bimbo Bakeries USA, its Horsham, Pa.-based U.S. unit, says it has good reason to believe Botticella may expose the secret to how its muffins toast up crunchy on the outside and soft on the inside. He was working for a bunch of BIMBOS!!!!! You can't make this stuff up!