I have an 09 Nissan/Tohatsu 30 Tiller motor that I've been running since new (although admittedly it has low hours). It's been a good motor for what it is. SIPS fuel, runs smooth, quiet. Good power for a 4 stroke . Finish has held up well and the power tilt and trim has been reliable. Paid around $3K out the door for it back then as I recall. I remember the Mercury 30 (basically the same motor in black) and 25hp OMC Evotec were considerably more $ at the time. No regrets.
That said, I do have a couple of minor gripes :
First, it's a BEAR to pull start! Almost impossible for me really. Thank god for electric !
Second, the Power tilt/trim switch is on the left side , rear of the cowling. There is NO way your going to safely operate it under power. I had a remote rocker switch installed in the boat where it was comfortable to reach.
Third, like all 4 strokes, it's a heavy beast. Unlike my old 25 Merc 2 stroke (which had mucho torque!), I CANNOT man handle it off the hull at seasons end. Consequently, it winters outside.